Overview
Aims
Formation of analytical skills through functional acquisition of the theoretical apparatus for the sociological study of communication;
Operational use of the concepts of mass communication sciences;
Development of the capacity for sociological interpretation of mass media communication;
Internalization of the sociological perspective on mass communication;
Course contents
1. Introductory notions: Communication and mass media
2. Functional analysis of mass communication (functions and dysfunctions)
3. Intercultural communication and barriers in communication
4. Traditional and modern mass media
5. Public agenda and personal agenda
6. Audience and effects of mass media
7. Control of mass media
8. Mass media in the era of globalization
9. Communication in the era of digital networks
10. The role of mass media in communication
11. Persuasion and manipulation in mass media
12. Perspectives of acceptance/refusal of media message
Learning outcomes
C5.1. Adapting terminology and communication strategies according to the targeted socio-professional categories
C6.1. Formulating and analyzing concepts, theories, paradigms and methodologies used in communication analysis
C6.2. Identifying and describing types of communication
C6.3. Identifying communication styles and problems characteristic of communication processes in a social context
C6.4. Analyzing and evaluating communication strategies and processes
Assessment
• Knowledge of the basic concepts and mechanisms for developing human communication relationships, the functioning of social entities and the development of fundamental social processes of mass communication