Course aims:

1. To develop the capacity of identifying and analyzing a large variety of economic texts (business administration, tourism, commerce, marketing).
2. To develop oral and written communication abilities with the adequate use of Business English standards.
3. To develop the ability to sustain an idea / opinion both in oral and in written business communication.
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Course Entry Requirements:

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Course contents:

S1. The world of Technology. Computers for research(Unit 1, Unit 2) S2. The world of Technology. Technological change(Unit 1, Unit 2) S3.People and Markets. Definition of marketing; importance of marketing(Unit 1,Unit 2) S4.People and Markets. Types of market; market research(Unit 1,Unit 2) S5. Products and Strategies. The role of a product(Unit 1,Unit 2) S6. Products and Strategies. Product life cycle(Unit 1,Unit 2) S7.Operations: producing the goods. The production process: input/transformation/output(Unit 1,Unit 2)

Teaching methods:

Lecture, Debate, Power point presentation.

Learning outcomes:

Students use English correctly, fluently and adequately in oral and written business communication. Students can identify and analyze a large variety of economic texts (business, accounting, finance, banking).

Learning outcomes verification and assessment criteria:

Oral presentation Interview

Recommended reading:

• Business English Dictionary. (2007). Pearson Longman. New Edition.
• Cotton, D., Falvey, D., Kent, S. (2006). Market Leader Upper Intermediate. New Edition, Pearson Longman.
• Dubicka I., O’Keeffe, M. (2007). Market Leader. Advanced. Pearson Longman.
• Greener, M. (1987). Business Dictionary. England: Penguin Books.
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