Overview
Lecturer
Maria Elisabeta Mureșan
Seminar tutor
Maria Elisabeta Mureșan
Type of course
Compulsory
Language of instruction
English
Erasmus language
English
Domain
Marketing
Field of study
Marketing
Form of education
Full-time
Form of instruction
Class
Credit awarded by
Grade
Teaching methods
Lecture, Debate, Power point presentation.
Entry requirements
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Aims
1. To develop the capacity of identifying and analyzing a large variety of economic texts (business administration, tourism, commerce, marketing).
2. To develop oral and written communication abilities with the adequate use of Business English standards.
3. To develop the ability to sustain an idea / opinion both in oral and in written business communication.
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Course contents
S1. The world of Technology. Computers for research(Unit 1, Unit 2)
S2. The world of Technology. Technological change(Unit 1, Unit 2)
S3.People and Markets. Definition of marketing; importance of marketing(Unit 1,Unit 2)
S4.People and Markets. Types of market; market research(Unit 1,Unit 2)
S5. Products and Strategies. The role of a product(Unit 1,Unit 2)
S6. Products and Strategies. Product life cycle(Unit 1,Unit 2)
S7.Operations: producing the goods. The production process: input/transformation/output(Unit 1,Unit 2)
Learning outcomes
Students use English correctly, fluently and adequately in oral and written business communication.
Students can identify and analyze a large variety of economic texts (business, accounting, finance, banking).
Assessment
Oral presentation Interview
Recommended reading
• Business English Dictionary. (2007). Pearson Longman. New Edition.
• Cotton, D., Falvey, D., Kent, S. (2006). Market Leader Upper Intermediate. New Edition, Pearson Longman.
• Dubicka I., O’Keeffe, M. (2007). Market Leader. Advanced. Pearson Longman.
• Greener, M. (1987). Business Dictionary. England: Penguin Books.
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