Course aims:

to be able to develop a business plan using theoretical informations and corroborating them with practical information
collecting and using data and information in order to complete the business plan
to provide the minimum knowledge in the field of entrepreneurship to be applied in the field of trade, tourism, and services
to form a managerial economic thinking by means of entrepreneurship

Course Entry Requirements:

N/A

Course contents:

Introduction to Entrepreneurship

Identifying business ideas and opportunity evaluation. Business idea development. Business idea identifying.

Identifying business ideas and opportunity evaluation – part II. Methods for generating a business idea. Business idea screening

Business plan – the main instrument for planning a business

Exploring the market 

Financial planning of the business 

Management, leadership and ethics

 

 

Teaching methods:

Lecture Conversation Examples Problem solving Analyses, study cases.

Learning outcomes:

Knowledge, understanding of the basic concepts, theories and methods of the field and area of specialization; their proper use in professional communication

Using basic knowledge to explain and interpret various types of concepts, situations, processes, projects, etc. associated with the field

Appropriate use of standard evaluation criteria and methods, in order to assess the quality, merits and limits of processes, programs, projects, concepts, methods and theories

Developing professional projects with the use of established principles and methods in the field

Learning outcomes verification and assessment criteria:

Knowledge and understanding of the fundamental concepts, theories and methods in the field and speciality area; Drawing up professional projects with methods and principles acknowledged in the field.

Recommended reading:

James Kollie and al, Introduction to Entrepreneurship, Commonwealth of Learning, London, 2011, 210.
Malin Brännback, Alan Carsrud, Fundamentals for Becoming a Successful Entrepreneur,, Pearson Education, New Jersey, 2011, 405.
***, Entrepreneurship. The way ahead, Routledge, New York, 2004, 145.