Overview
Aims
Students will learn to use specific management and marketing concepts that they will use in their economic practice.
To know the concrete conditions for carrying out the tourist activity or other field of services, to see what are the usual operations carried out, to familiarize the student with the specific documents, etc.
Completing and deepening the acquired knowledge, familiarizing the students with the application within the economic entities of the theoretical knowledge acquired in the educational process and the formation of new practical skills in the specific problems of the marketing field.
Course contents
1. Overview of organization a. Short history b. The shareholding structure and form of ownership c. Presenting the object of activity 2. Structure and organization within the organization a. Organizational structure (personnel and organizational structure detailing each position, internal regulations) 3. The efficiency of doing business by the organization a. Presenting the evolution of the microeconomic indicators of the organization in the last three years (turnover, profit, profit rate, indebtedness, liquidity ratio) 4. Issues relating to the supply and sale of products/services a. Presenting the relationships with suppliers b. Presenting the relationships with customers and managing them c. The organization's marketing environment d. The organization's marketing mix 5. Conclusions on the analyzed issues
Learning outcomes
Ensuring a minimum level of knowledge of students in general management and marketing - Training of managerial economic thinking in terms of general management and marketing - Acquisition systems, methods and techniques specific overall management and marketing
Assessment
Oral examination - 100%