| Type of course: | Compulsory |
| Language of instruction: | Romanian |
| Erasmus Language of instruction: | English |
| Name of lecturer: | Andreea Cipriana Muntean |
| Seminar tutor: | Andreea Cipriana Muntean |
| Form of education | Full-time |
| Form of instruction: | Class |
| Number of teaching hours per semester: | 56 |
| Number of teaching hours per week: | 4 |
| Semester: | Autumn |
| Form of receiving a credit for a course: | Grade |
| Number of ECTS credits allocated | 6 |
The aim of course is to provide a fundamental understanding of marketing research process.
The course focuses on helping managers recognize the role of systematic information gathering and analysis in making marketing decisions, and develop an appreciation for the potential contributions and limitations of marketing research data.
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1. The role of marketing research; 2. Types of Marketing research methods; 3. Marketing research process; 4. Measurement of marketing research phenomena; 5. Gathering data in marketing research; 6. Questionnaire design; 7. Sampling methods; 8. Data analysis in marketing research.
Lecture, Discussions.
• To understand the complex process of marketing research • To provide the students with aspects about the knowledge and measurement of marketing phenomena • To analysis the items of information obtained as result of their search project.
Written test examination - 70%. Verification during the semester- 30%.
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• BURNS, A.C., BUSH, R., MARKETING RESEARCH, PRENTINCE HALL, NEW YORK, 2006, -,
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• HOUSDEN M, MARKETING RESEARCH AND INFORMATION, 2007 - 2008, -,
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