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BUSINESS NEGOTIATION TECHNIQUES

Course Code: MK 218 • Study year: II • Academic Year: 2019-2020
Domain: Marketing • Field of study: Marketing
Type of course: Compulsory
Language of instruction: Romanian
Erasmus Language of instruction: English
Name of lecturer: Larisa Loredana Dragolea
Seminar tutor: Larisa Loredana Dragolea
Form of education Full-time
Form of instruction: Class
Number of teaching hours per semester: 42
Number of teaching hours per week: 3
Semester: Autumn
Form of receiving a credit for a course: Grade
Number of ECTS credits allocated 3

Course aims:

Students will learn to use negotiating tactics and techniques.
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Course Entry Requirements:

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Course contents:

Negotiation - form of communication Negotiation Strategies Negotiating Tactics Countering the manipulative tactics Negotiation Techniques Non-verbal communication International negotiations International Negotiation Styles

Teaching methods:

Lecture, Discussions.

Learning outcomes:

- Teaching the students the theoretical and methodological aspects of negotiation in business - Presentation of concepts, relationships, techniques and procedures specific to business negotiations - Identify and practice negotiating capacity in the commercial sphere.

Learning outcomes verification and assessment criteria:

Written test examination - 70%, Verification during the semester (project) - 30%.

Recommended reading:

• Management Basics, Susan Quinn, e-Book, 2010
• Advanced Negotiation Techniques, Steve Hay, ‎Alan McCarthy, ‎John Hay Agent for RDC, Apress, 2015
• Business Negotiation: A Practical Workbook, Paul Steele, ‎Tom Beasor, Gower Publishing Limited, 1999