Course aims:

Students will learn to use specific management and marketing concepts that they will use in their economic practice.
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Course Entry Requirements:

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Course contents:

1. Overview of organization a. Short history b. The shareholding structure and form of ownership c. Presenting the object of activity 2. Structure and organization within the organization a. Organizational structure (personnel and organizational structure detailing each position, internal regulations) 3. The efficiency of doing business by the organization a. Presenting the evolution of the microeconomic indicators of the organization in the last three years (turnover, profit, profit rate, indebtedness, liquidity ratio) 4. Issues relating to the supply and sale of products/services a. Presenting the relationships with suppliers b. Presenting the relationships with customers and managing them c. The organization's marketing environment d. The organization's marketing mix 5. Conclusions on the analyzed issues

Teaching methods:

Practice, Discussions

Learning outcomes:

- Ensuring a minimum level of knowledge of students in general management and marketing - Training of managerial economic thinking in terms of general management and marketing - Acquisition systems, methods and techniques specific overall management and marketing

Learning outcomes verification and assessment criteria:

Oral examination - 100%

Recommended reading:

• Management Basics, Susan Quinn, e-Book, 2010
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