PRACTICE

1. Overview of organization a. Short history b. The shareholding structure and form of ownership c. Presenting the object of activity 2. Structure and organization within the organization a. Organizational structure (personnel and organizational structure detailing each position, internal regulations) 3. The efficiency of doing business by the organization a. Presenting the evolution of the microeconomic indicators of the organization in the last three years (turnover, profit, profit rate, indebtedness, liquidity ratio) 4. Issues relating to the supply and sale of products/services a. Presenting the relationships with suppliers b. Presenting the relationships with customers and managing them c. The organization's marketing environment d. The organization's marketing mix 5. Conclusions on the analyzed issues

- Ensuring a minimum level of knowledge of students in general management and marketing - Training of managerial economic thinking in terms of general management and marketing - Acquisition systems, methods and techniques specific overall management and marketing