Overview
Lecturer
Claudia Olimpia Moisă
Seminar tutor
Claudia Olimpia Moisă
Type of course
Compulsory
Language of instruction
Romanian
Erasmus language
No Erasmus+ Language
Domain
Business Administration - Masters
Field of study
Business administration in tourism and services trade
Form of education
Full-time
Form of instruction
Class / Seminary
Credit awarded by
Grade
Teaching methods
Lecture, presentation, discussions
Aims
Acquiring theoretical and practical knowledge in the fields of tourism business administration, trade, services;
Understanding how to develop business plans and feasibility studies;
Understanding and mastering the specific tourism marketing policies according to the typology of the range products and the target audience;
Course contents
1. Introductory elements in tourism marketing
2. The tourist market. Tourist destination.
3. Aspects regarding the individual behavior of the tourist
4. Marketing research in tourism
5. The tourist product policy is specific to tourist destinations
6. Distribution policy in the field of tourism
7. Tourism pricing and tariff policy
8. Promotional policy in tourismLearning outcomes
Knowing how to run a business in tourism; knowledge of the internal tourist environment and its analysis; mastering the methods of study and
optimal selection of the tourist market.Assessment
Written exam- 60%; continuous assessment - 340%.
Recommended reading
Marketing
Balaure V
Editura Uranus, Bucharest, 2006 · -
Marketing Turistic
Balaure V., Cătoiu, I., Vegheş, C
Editura Uranus, Bucharest, 2005 · -
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