Overview
Lecturer
Vlad Zeno Millea
Seminar tutor
Vlad Zeno Millea
Type of course
Compulsory
Language of instruction
Romanian
Erasmus language
English
Domain
Sociology
Field of study
Sociology
Form of education
Full-time
Form of instruction
Class / Seminary
Credit awarded by
Grade
Teaching methods
Lecture, dialogue, debate
Aims
To functionally appropriate the theoretical apparatus appropriate to the sociological study of public opinion
To master the operational concepts of mass communication sciences
To train the skills of analysis and sociological interpretation of mass communication
Course contents
Introductory notions.
Functional analysis of mass communication
Communication modeling
Forming public opinion and opinion polls
The media
Ways to explain the process of mass communication
The effects of mass communication
Information society - theories and components
Information management and manipulation
Deontology of mass communication and freedom of information
Persuasion and manipulation
Opinion poll
Rumors as a form of expression of opinions
Learning outcomes
Knowledge of the basic notions and of themechanisms for developing human communication relationships, the functioning of social entities and the development of fundamental social processes.
Assessment
A paper dealing with the subject of public opinion written in 2 hours (60% of the final grade) and a research design for public opinion (40% of the final grade)
Recommended reading
Understanding Public Opinion Polls
Jelke Bethlehem
Taylor & Francis, -, 2017 · 286
Dynamics of Public Opinion
Atkinson Mary Layton
Cambridge University Press, -, - · 75
Public Opinion
David L. Weakliem
Polity Press, -, - · -