Overview
Aims
Familiarizing learners with the concepts of public relations and advertising as ways of organizational communication.
Student knowledge of stress-generating factors, conflict theories, and ways to manage conflicting solutions at the level of organizations to streamline work processes
Familiarizing with the concept of public-private and private-privat partnership in business development.
Course contents
1. Concept of communication: content, structure, functions
2. Communication and language.
3. Public relations and advertising
4. Organizational communication
5. Organizational communication
6. Strategies to prevent and reduce organizational conflicts
7. Strategies to prevent and reduce organizational conflicts. Causes of dysfunctional organizational conflicts
8. Strategies to prevent and reduce organizational conflicts. Stress factors at executive and managerial level
9. Work motivation in local organizations, conflict-generating issue
10. The concept of partnership (public-private and private-privat).
11. The concept of partnership (public-private and private-privat). Features of the public, private, nonprofit sector.
12. The concept of partnership (public-private and private-privat). public private partnership.
13.Social services and public-private partnership
14. Social services and public-private partnership.The subcontracting process.
Learning outcomes
Developing Master students' knowledge on the importance of communication in the economic field, communication and public relations at the level of public-private and private-public organizations and partnerships in business development.
Assessment
Final Exam 60%, Participation in debates 40%