Overview
Lecturer
Maria Elisabeta Mureșan
Seminar tutor
Maria Elisabeta Mureșan
Type of course
Compulsory
Language of instruction
English
Erasmus language
English
Domain
Marketing
Field of study
Marketing
Form of education
Full-time
Form of instruction
Class
Credit awarded by
Grade
Teaching methods
Lecture, Debate, Power point presentation.
Entry requirements
-
Aims
1. To develop the capacity of identifying and analyzing a large variety of economic texts (business administration, tourism, commerce, marketing).
2. To develop oral and written communication abilities with the adequate use of Business English standards.
3. To develop the ability to sustain an idea / opinion both in oral and in written business communication.
Course contents
S1. External influences on businesses. External influences: national, political, international, economic(Unit 1, Unit 2)
S2. Environmental issues(Unit 1, Unit 2)
S3. Company performance – SWOT analysis(Unit 1, Unit 2)
S4. Case study: responding to external factors
Management of change(Unit 1, Unit 2)
S5. Commercial correspondence. Writing letters of enquiry(Unit 1, Unit 2)
S6. Commercial correspondence .Replies and quotations(Unit 1, Unit 2)
S7. Commercial correspondence. Orders(Unit 1, Unit 2)
Learning outcomes
Students use English correctly, fluently and adequately in oral and written business communication.
Students can identify and analyze a large variety of economic texts (business, accounting, finance, banking).
MANDATORY ASSIGNMENTS
Projects
Essays
Portfolio
Assessment
Oral presentation Interview
Recommended reading
• Business English Dictionary. (2007). Pearson Longman. New Edition.
• Cotton, D., Falvey, D., Kent, S. (2006). Market Leader Upper Intermediate. New Edition, Pearson Longman.
• Dubicka I., O’Keeffe, M. (2007). Market Leader. Advanced. Pearson Longman.