Course aims:

1. To develop the capacity of identifying and analyzing a large variety of economic texts (business administration, tourism, commerce, marketing).
2. To develop oral and written communication abilities with the adequate use of Business English standards.
3. To develop the ability to sustain an idea / opinion both in oral and in written business communication.

Course Entry Requirements:

-

Course contents:

S1. External influences on businesses. External influences: national, political, international, economic(Unit 1, Unit 2) S2. Environmental issues(Unit 1, Unit 2) S3. Company performance – SWOT analysis(Unit 1, Unit 2) S4. Case study: responding to external factors Management of change(Unit 1, Unit 2) S5. Commercial correspondence. Writing letters of enquiry(Unit 1, Unit 2) S6. Commercial correspondence .Replies and quotations(Unit 1, Unit 2) S7. Commercial correspondence. Orders(Unit 1, Unit 2)

Teaching methods:

Lecture, Debate, Power point presentation.

Learning outcomes:

Students use English correctly, fluently and adequately in oral and written business communication. Students can identify and analyze a large variety of economic texts (business, accounting, finance, banking). MANDATORY ASSIGNMENTS Projects Essays Portfolio

Learning outcomes verification and assessment criteria:

Oral presentation Interview

Recommended reading:

• Business English Dictionary. (2007). Pearson Longman. New Edition.
• Cotton, D., Falvey, D., Kent, S. (2006). Market Leader Upper Intermediate. New Edition, Pearson Longman.
• Dubicka I., O’Keeffe, M. (2007). Market Leader. Advanced. Pearson Longman.