Course aims:

Development of logical and cognitive analysis mechanisms necessary for business management;
Develop the ability of applying the principles, norms and values of professional ethics within your own rigorous, efficient and responsible work strategy
Develop the ability to efficiently make use of learning resources and techniques for self-development;

Course Entry Requirements:

N/A

Course contents:

The entrepreneurial culture

 Business development: a step-by-step approach

Redefining business development

Managing business development

Integrating business development

Teaching methods:

lecture, discussions, practical presentations

Learning outcomes:

The main objective of this subject is concerned with the idea of entrepreneurship in a social, cultural and economic context, and the role that entrepreneurship plays in the idea development and value creation.

The second objective –regarding Business development- is concerned with how a business can be developed. It is also concerned with further development of business ideas, the need for changing the form of a business organization and different management strategies, organizing, economy, personnel policies and marketing. Ethics and environmental issues are also included in this main subject area.

Learning outcomes verification and assessment criteria:

Written test examination - 70%,Verification during the semester (project) - 30%.

Recommended reading:

Drucker, Peter F., Management Challenges for the 21st Century, HarperCollins Publishers, New York, 1999, 232.
Baggett, Byrd, The Complete Book of Business Success, Rutledge Hill Press, New York, 2000, 450.
Dess, Gregory, and Alex Miller, Strategic Management, McGraw-Hill, New York, 2003, 234.