Overview
Aims
Development of logical and cognitive analysis mechanisms necessary for business management;
Develop the ability of applying the principles, norms and values of professional ethics within your own rigorous, efficient and responsible work strategy
Develop the ability to efficiently make use of learning resources and techniques for self-development
Course contents
The entrepreneurial culture
Business development: a step-by-step approach
Redefining business development
Managing business development
Integrating business development
Learning outcomes
The main objective of this subject is concerned with the idea of entrepreneurship in a social, cultural and economic context, and the role that entrepreneurship plays in the idea development and value creation.
The second objective –regarding Business development- is concerned with how a business can be developed. It is also concerned with further development of business ideas, the need for changing the form of a business organization and different management strategies, organizing, economy, personnel policies and marketing. Ethics and environmental issues are also included in this main subject area.
Assessment
Written test examination - 70%,Verification during the semester (project) - 30%.