Course aims:

The main objective of this subject is concerned with the idea of entrepreneurship in a social, cultural and economic context, and the role that entrepreneurship plays in the idea development and value creation.
The second objective –regarding Business development- is concerned with how a business can be developed. It is also concerned with further development of business ideas, the need for changing the form of a business organization and different management strategies, organizing, economy, personnel policies and marketing
Ethics and environmental issues are also included in this main subject area

Course Entry Requirements:

N/A

Course contents:

Introduction to Entrepreneurship

Creating and starting a Venture

The Business Plan

Financing and Managing the New Venture

New Venture Expansion Strategies and Issues

 

Teaching methods:

lecture, discussions, practical presentations

Learning outcomes:

Creative application of research and problem-solving techniques in business management

Learning outcomes verification and assessment criteria:

Written test examination - 70%,Verification during the semester (project) - 30%.

Recommended reading:

P. Sneha, Entrepreneurship, Chadalawada Nagar, Tirupati, 2019, 101.
Quarz+Co, Introduction in Business Management, Quarz+Co, London, 2020, 72.
Silvio M. Brondoni, Competitive Business Management: A Global Perspective, Emerald, London, 2018, 100.