Course aims:

Students will learn to properly use and effective management tools at the level of business management.
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Course Entry Requirements:

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Course contents:

1. Basic concepts of business management 2. Entrepreneurial management and intrapreneurial 3. The company management culture 4. Identifying, initiating and business planning 5. The Business Plan 6. The sources of financing business 7. The negotiations strategy and technical 8. Initiating marketing business 9. The supply and sale management

Teaching methods:

Lectures, discussions

Learning outcomes:

• Transmission of the students theoretical and methodological aspects of business management; • Development of concepts, relationships, techniques and procedures to reflect their specific business management practice in the future practical work of students; • Training of practical skills and appropriate use of specific work skills, systematic management tools at economic units.

Learning outcomes verification and assessment criteria:

Written exam – 70%; Practical work during semester – 30%.

Recommended reading:

• Achim M., Hinescu A., Managementul serviciilor, Ed. Risoprint, Cluj Napoca, 2005.
• Collins J., Excelenţa în afaceri, Ed. Curtea Veche, Bucureşti, 2006.
• Butler D., Planificarea afacerii, Ed. BIC ALL, Bucureşti, 2006.
• Kotler Ph., Managementul marketingului, Ed. Teora, Bucureşti, 2005.
• Ţole M., s.a., Finanţele întreprinderii, Ed. Universitară, Bucureşti, 2006