Course aims:

Develop the capacity of students to use marketing tools specific to fairs and exhibitions
-
-

Course Entry Requirements:

-

Course contents:

1. Chronology of exhibition events 2. Exhibitions in the marketing mix 3. Features and functions fairs and exhibitions 4. Objectives and benefits of participation in fairs and exhibitions 5. Classification and selection of exhibition events 6. Legal and contractual framework of exhibition events 7. Activities carried during the event 8. Activities carried out, after the exhibition event 9. Implemented activities implemented by employers, before event 10. Activities carried during the event 11. Activities carried by organizers after event 12. Logistics activities undertaken by exhibitor while organizing fairs and exhibitions 13. Inventory of and distribution exhibitors stands 14. Providing all facilities to stand and exhibitor staff

Teaching methods:

Lecture, Discussions.

Learning outcomes:

• Professional training of specialists in manifestation related to the organization of fairs and exhibitions • Knowledge of the fairs and exhibitions sector's role in the overall context of the services economy

Learning outcomes verification and assessment criteria:

Written test examination - 60%, Case study- 40%.

Recommended reading:

• Bruhn, M., Orientarea spre clienţi – temelia afacerii de succes, Publishing house Economică, Bucharest, 2001
• Dubois, P.L., Jolibert, A., Marketing – teorie şi practică, Publishing houseEconomică, Cluj Napoca 1994
• Morden, A.R., Elements of marketing 3rd Editions, D.P. Pubilcation , London, 1996