Overview
Lecturer
Matei Radu Todoran
Seminar tutor
Matei Radu Todoran
Type of course
Compulsory
Language of instruction
Romanian
Erasmus language
English
Domain
Marketing - Masters
Field of study
Marketing and sales promotion
Form of education
Full-time
Form of instruction
Class
Credit awarded by
Grade
Teaching methods
Lecture, Discussions.
Entry requirements
-
Aims
Develop the capacity of students to use marketing tools specific to fairs and exhibitions
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Course contents
1. Chronology of exhibition events
2. Exhibitions in the marketing mix
3. Features and functions fairs and exhibitions
4. Objectives and benefits of participation in fairs and exhibitions
5. Classification and selection of exhibition events
6. Legal and contractual framework of exhibition events
7. Activities carried during the event
8. Activities carried out, after the exhibition event
9. Implemented activities implemented by employers, before event
10. Activities carried during the event
11. Activities carried by organizers after event
12. Logistics activities undertaken by exhibitor while organizing fairs and exhibitions
13. Inventory of and distribution exhibitors stands
14. Providing all facilities to stand and exhibitor staff
Learning outcomes
• Professional training of specialists in manifestation related to the organization of fairs and exhibitions
• Knowledge of the fairs and exhibitions sector's role in the overall context of the services economy
Assessment
Written test examination - 60%, Case study- 40%.
Recommended reading
• Bruhn, M., Orientarea spre clienţi – temelia afacerii de succes, Publishing house Economică, Bucharest, 2001
• Dubois, P.L., Jolibert, A., Marketing – teorie şi practică, Publishing houseEconomică, Cluj Napoca 1994
• Morden, A.R., Elements of marketing 3rd Editions, D.P. Pubilcation , London, 1996