Overview
Aims
to form the managerial economic thinking by means of strategic management
to provide the minimum knowledge in the field of strategic management
to assimilate systems, methods and techniques specific to strategic management
Course contents
1. Definition and content of strategic management. Strategic management features. Strategic management and strategic competitiveness. Strategic management process. Analysis of strategic inputs. Strategic intent and strategic mission. The stakeholders of a business organization. Those responsible for the organization's strategy. Advantages and limitations of strategic management.
2. The analysis of the internal environment. Company resources. Capabilities firm. Analysis of the activities that create value for a company. Company performance skills. The influencing factors for achieving competitive advantages
3. Components of the external environment. The globalization process. The analysis of the external environment. The subjective nature of environmental analysis. External environment analysis. Analysis of the industry. Competitor analysis.
4. The origin and evolution of the concept of strategy. Strategy components. Typology of strategies
Learning outcomes
Identifying the role and importance of practicing strategic management in organizations
Defining specific concepts for the strategic management
Using patterns of strategic management
Plan, develop, implement and evaluate a company's overall strategy
Assessment
Written test examination - 70%,Verification during the semester (project) - 30%.