This course is archived

Go here to see the updated course for the current academic year

FINANCE AND BANKING MARKETING

Course Code: FB1202 • Study year: I • Academic Year: 2022-2023
Domain: Finance • Field of study: Finance and Banks
Type of course: Compulsory
Language of instruction: English
Erasmus Language of instruction: English
Name of lecturer: Iulia Cristina Iuga
Seminar tutor: Iulia Cristina Iuga
Form of education Full-time
Form of instruction: Class
Number of teaching hours per semester: 42
Number of teaching hours per week: 3
Semester: Summer
Form of receiving a credit for a course: Grade
Number of ECTS credits allocated 5

Course aims:

The aim of this field of study is to provide both specialized training for students in the banking profession, and training for a future scientific research.
In the first chapters we offer students a complex picture of the banking systems architecture that highlights the diversity of banking institutions, the role andimportance of financeandbanking marketing in thepresent economic and social context.
The course aims to: provide students with the main elements of finance and banking marketing and practical operation with these elements; deepening knowledge in corporate business; correct definition of the subject of finance and banking marketing and establishing the relationships that this science

Course Entry Requirements:

-

Course contents:

CHAPTER 1. THE EUROPEAN CENTRAL BANK CHAPTER 2. THE STRUCTURE OF BANKING SYSTEMS. THE CONTENT AND FUNCTIONS OF THE BANKING SYSTEM CHAPTER 3. FINANCIAL-BANKING MARKETING – CONCEPTUAL DELIMITATIONS. THE MARKET OF FINANCIAL-BANKING SERVICES CHAPTER 4. THE MARKETING ENVIRONMENT OF FINANCIAL-BANKING INSTITUTIONS CHAPTER 5. FINANCIAL AND BANKING INSTITUTION MARKET: CONTENT, COMPONENTS AND DIMENSIONS CHAPTER 6. PRODUCT POLITICS CHAPTER 7. PRICING STRATEGY CHAPTER 8. THE DISTRIBUTION POLICY. DISTRIBUTION POLICY IN BANK MARKETING CHAPTER 9. PROMOTIONAL POLICIES CHAPTER 10: BANKS STRATEGY

Teaching methods:

Lecture, conversation, exemplification.

Learning outcomes:

Issues related to banking strategies and techniques for financial performance management, to risk assessment and vulnerability of the credit institutions, and specific sales strategies in banking sector areconsidered. This course contributes to shaping and strengthening the marketing and managerial vision on the banking activity, presenting both conceptual and methodological issues, and also measuring quantitative tools for the phenomena and risks in the banking sector.

Learning outcomes verification and assessment criteria:

Written exam – 70%; verification during semester – 30%.

Recommended reading:

• Piedelievre Stephane, Instruments de credit et de paiement, 5 edition, Ed, Dalloz, 2007
• Roşca Teodor, Iuga Iulia - Monedă şi credit, Editura Risoprint, Cluj Napoca, 2005
• SERVIGNY, A. de Le risque de crédit, Dunod, Paris, 2001
Wadsley Joan, Penn Garham, The law relating to domestic banking, Ed. Sweet&Maxwell, 2000
4. Bank for International Settlements, Core Principles for Effective Banking Supervision, Oct. 2006, ISBN 92-9131-725-X.