Overview
Lecturer
Mălina Darja
Seminar tutor
Mălina Darja
Type of course
Compulsory
Language of instruction
English
Erasmus language
English
Domain
Business Administration - Masters
Field of study
Business Administration (in English)
Form of education
Full-time
Form of instruction
Class / Seminary
Credit awarded by
Grade
Teaching methods
Presentation, Discussions
Aims
Development of logical and cognitive analysis mechanisms necessary for business management
Contextual integration of business management issues into the current dynamics of the economy
Familiarizing Master's degree students with organizational resources management in accordance with the newest concepts used in the field of business management;
Course contents
- Strategy. Definition and Meaning
- Strategic Decision Making
- The Basis for a Business Strategy
- Competitive Advantage
- Business Model Definitions
- Business Model Components
- Issues Raised in Relation to Competitive Advantage
- Business Model and Strategy
- Business Model Successfulness
Learning outcomes
The course wants to present a conceptual framework to separate and relate business model and strategy. Business model is presented as a reflection of the firm’s realized strategy.
Assessment
Exam 70%. Project 30%
Recommended reading
Strategy and the Internet
PORTER, M.E
Harvard business review, -, 2001 · -
Changing Business Models: Surveying the Landscape.
LINDER, J.C. and CANTRELL, S
Cambridge University Press, -, 2000 · -
Strategy, Strategic Management, Strategic Planning And Strategic Thinking
NICKOLS, F.,
-, -, 2016 · -