This course is archived

Go here to see courses for the same faculty and study cycle, of current academic year

BUSINESS ENGLISH

Course Code: MK 217.1 • Study year: II • Academic Year: 2019-2020
Domain: Marketing • Field of study: Marketing
Type of course: Compulsory
Language of instruction: Romanian
Erasmus Language of instruction: English
Name of lecturer: Maria Elisabeta Mureșan
Seminar tutor: Maria Elisabeta Mureșan
Form of education Full-time
Form of instruction: Class
Number of teaching hours per semester: 28
Number of teaching hours per week: 2
Semester: Autumn
Form of receiving a credit for a course: Grade
Number of ECTS credits allocated 3

Course aims:

1. To develop the capacity of identifying and analyzing a large variety of economic texts (business administration, tourism, commerce, marketing).
2. To develop oral and written communication abilities with the adequate use of Business English standards.
3. To develop the ability to sustain an idea / opinion both in oral and in written business communication.

Course Entry Requirements:

-

Course contents:

S1. Operations: efficiency, costs and quality. Types of production: job, batch, flow(Unit 1, Unit 2) S2. Efficiency in operations management(Unit 1, Unit 2) S3. Managing financial accounts.Japanese management practices(Unit 1, Unit 2) S4.Accounting: management accounting, financial accounting(Unit 1, Unit 2) S5.Balance sheet, profit and loss accounts(Unit 1, Unit 2) S6.Sources of business finance(Unit 1, Unit 2) S7. Start-up and expansion finance(Unit 1, Unit 2)

Teaching methods:

Lecture, Debate, Power point presentation.

Learning outcomes:

Students use English correctly, fluently and adequately in oral and written business communication. Students can identify and analyze a large variety of economic texts (business, accounting, finance, banking). MANDATORY ASSIGNMENTS Projects Essays Portfolio

Learning outcomes verification and assessment criteria:

Oral presentation Interview

Recommended reading:

• Business English Dictionary. (2007). Pearson Longman. New Edition.
• Cotton, D., Falvey, D., Kent, S. (2006). Market Leader Upper Intermediate. New Edition, Pearson Longman.
• Dubicka I., O’Keeffe, M. (2007). Market Leader. Advanced. Pearson Longman.