BUSINESS COMMUNICATION AND PUBLIC RELATIONS

1. Introduction in Communication (Meaning and definition of communication) 2. Communication Skills (Barriers to Effective Communication, Guidelines for Effective Communication) 3. Written Communication (Commercial Letter Types, Written Communication, Principles of Better Writing, Steps of Writing a Report, Kinds of Reports in Inter-Departmental Communication) 4. Verbal Communication (Advantages and Disadvantages of Oral Communication, Characteristics of Good/Effective Presentation, Public Speaking and Negotiations) 5. Non-Verbal Communication (Types of Non-Verbal Communication, Body Language) 6. Meaning and Scope of Public Relations (Definitions and components of public relations, Functions and Careers of Public Relations, Public Relations and Related Concepts, Public Relations Publics) 7. Evolution and Process of Public Relations (Origins and Pioneers of Public Relations, Models of Public Relations, Models of Public Relations, Research in Public Relations) 8. Writing and Speaking in Public Relations (The Challenge of Writing and Speaking in Public Relations, Editing and Proofreading, The Press Release, Speaking in Public Relations) 9. Public Relations in Action (Public Relations Planning, The Public Relations Plan,Public Relations for Non-profit Organisations, Crisis Communication Management, Steps in Crisis Communication) 10. Public Relations and Society (The Role of Public Relations in Society, Public Opinion and Propaganda, Public Relations and the Law, Ethics in Public Relations, Cases in Public Relations)

This discipline offers the ability to: form the students’ skills needed in the business communication with their partners and imposed by the economic practice; familiarize the students with the fundamental concepts employed in communication in companies, a business relations, negotiation and public relations; become aware of the need and significance of the PR department in a company, and about the mode of creating and implementing successful public relations in companies.