Course aims:

Upon satisfactory completion of this course competency, a student should have the ability to analyze, discuss, describe, and demonstrate the marketing processes and strategies that firms utilize when marketing their products ion foreign countries.
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Course Entry Requirements:

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Course contents:

1. Introduction to international marketing; 2. International marketing environment; 3. Entering a new market; 4. International marketing mix: product, price, placement, promotion

Teaching methods:

Lecture, Discussions

Learning outcomes:

• To understand how companies adjust their international strategies based on the global environmental changes (e.g., globalization); • To build skills and respect toward the understanding of cultures of nations by critically analyzing the social, political, legal, and economic forces that affect the business performance of international marketing,

Learning outcomes verification and assessment criteria:

Written test examination - 70%. Verification during the semester- 30%.

Recommended reading:

-, • CZINKOTA, Michael R. RONKAINEN, Ilkka A, INTERNATIONAL MARKETING, (2007), -, -, -, -.
-, • MUHLBACHER, Hans, INTERNATIONAL MARKETING: A global perspective, (2006), -, -, -, -.
-, • Isobel DOOLE; Robin LOWE; Chris PHILLIPS INTERNATIONAL MARKETING STRATEGY: Analysis, Development and Implementation, (1998), -, -, -, -.
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