Overview
Aims
Awareness and understanding of the complexity of the communication process
Acquiring the skills needed to communicate effectively in professional situations
Understanding the impact that the supportive climate has on communication performance
Course contents
-Communication. Introductory notions
-Communication in organizations. Typology
-Barriers and facilities in organizational communication
-Public relations - theoretical aspects
-The image of the organization
-The role of media institutions in creating the image
-Internal information
-External information
-Methods for transmitting press information
-Relations with society
-Public relations structures
-Public relations campaign
• Definition, content, classification, objectives
• Public relations campaign plan
Learning outcomes
-Defining, classifying and establishing the situations of exposure and resolving the aspects generating conflicts and inadequate communication
-Students will know how to choose the tools to combat communication problems in an organization
-Students will know how to establish, develop and implement communication strategies
-Students will know how to analyze and evaluate the problematic situations generated by inefficient communication
-Students will be able to develop research projects for social and health services
Assessment
Written exam and project