Course aims:

The ability to act independently and creatively in approaching and solving problems, to evaluate objectively and constructively critical states, to creatively solve economic problems and to communicate results demonstratively
Leadership skills and clear employment on the path of professional development
Funding of systems, capacities and strategies regarding the development and diversification of the business environment
Foundation of the business plan, of the specific strategies, plans and programs, of the fulfillment procedures, as well as the identification and application of the corrective measures in order to achieve the predicted objectives in the best conditions
Understanding and awareness of the importance of developing business strategies that will generate sustainable, healthy growth

Course Entry Requirements:

-

Course contents:

1. Introduction in Communication (Meaning and definition of communication, Communication Skills, Written Communication) 2. Public Relations & Advertising (Definitions and components of public relations, Public Relations and Related Concepts, Public Relations Publics) 3. Writing and Speaking in Public Relations (The Challenge of Writing and Speaking in Public Relations, Editing and Proofreading, The Press Release, Speaking in Public Relations) 4. Communication in Organizations in Crisis Situations 5. Negociation – Business Communication 6. Partnership – Public/Private Partnership

Teaching methods:

Lecture, Discussions.

Learning outcomes:

This discipline offers the ability to: form the students’ skills needed in the business communication with their partners and imposed by the economic practice; familiarize the students with the fundamental concepts employed in communication in companies, a business relations, negotiation and public relations; become aware of the need and significance of the PR department in a company, and about the mode of creating and implementing successful public relations in companies.

Learning outcomes verification and assessment criteria:

Written test examination – 70%, Verification during the semester – 30%.

Recommended reading:

Gavrila-Paven I., Business Communication and Public Relations, Seria Didactica, Alba Iulia, 2014, -.
Laudon, Kenneth C.; Laudon, Jane Price, Business Negotiation And Communication: Monograph, Czestochowa:S.N., Czestochowa, 2011, -.
Langford-Wood, Naomi; Slater, Brian, Critical Corporate Communications: A Best Practice Blueprint, John Wiley&Sons, Chichester, 2002, -.
Kurzer, Paulette, Markets And Moral Regulation: Cultural Change In The European Union, Cambridge University Press, Cambridge, 2001, -.
Durant, Alan, Meaning in Media: Discourse, Controversy And Debate, Cambridge University Press, Cambridge, 2010, -.