Type of course: |
Compulsory |
Language of instruction: |
Romanian |
Erasmus Language of instruction: |
English |
Name of lecturer: |
Ruxandra Lazea |
Seminar tutor: |
Ruxandra Lazea |
Form of education |
Full-time |
Form of instruction: |
Class |
Number of teaching hours per semester: |
56 |
Number of teaching hours per week: |
4 |
Semester: |
Summer |
Form of receiving a credit for a course: |
Grade |
Number of ECTS credits allocated |
5 |
Course aims:
The aim of course is to provide the students with the main information regarding specific direct marketing tools
to familiarize students with the direct marketing techniques
-to be able to make a direct marketing campaign
Course Entry Requirements:
-
Course contents:
Chapter 1 The concept of direct marketing
1.1 Direct communication - conceptual support of direct marketing
1.2 Defining the concept of direct marketing
1.3 Characteristics of direct marketing
Chapter 2 Direct Marketing Bidding
2.1 Attractions used in building a direct marketing offer
2.2. Key points for building a good offer
2.3. Types of offers in direct marketing
Chapter 3 Customer databases
3.1 Creating a database
3.2 Sources of information used in the management of a database
3.3 Use of databases
Chapter 4 Direct Marketing Techniques and Tools
4.1 Mail Marketing
4.2. Telephone marketing
4.3. Email marketing
4.4. Content marketing
Teaching methods:
Lecture, Discussions.
Learning outcomes:
The course will provide to the students the opportunities and skills to be able to make a direct marketing campaign, both in on-line and off-line environment; analysis and interpretation related processes needed to create and query a customer’s database;
Learning outcomes verification and assessment criteria:
Written test examination - 70%,Verificationduringthesemester- 30%.
Recommended reading:
International post corporation, 2015;,
• Direct mail guide, International post corporation, 2015;, -
, int
, 2015
, 10
MEN, Yvone, BRUZEAU, Marc,,
• Marketing direct, MEN, Yvone, BRUZEAU, Marc, Ed. Teora, Bucureşti, 2000;, Ed. Teora
, Bucursti
, 2000
, 200
Marketing Sherpa’s Top,
• Marketing Sherpa’s Top 5 Mobile Marketing Case Studies & How-tos, http://cdn2.hubspot.net/hub/53/file-27736249-pdf/thirdparty/marketingsherpa-top-5-mobile-marketing-case-studies--how-tos.pdf, 2001, http://cdn2.hubspot.net/hub/53/file-27736249-pdf/thirdparty/marketingsherpa-top-5-mobile-marketing-case-studies--how-tos.pdf, 2001
, international
, 2001
, 10