The aim of course is to provide the students with the main information regarding specific direct marketing tools
to familiarize students with the direct marketing techniques
-to be able to make a direct marketing campaign

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Chapter 1 The concept of direct marketing 1.1 Direct communication - conceptual support of direct marketing 1.2 Defining the concept of direct marketing 1.3 Characteristics of direct marketing Chapter 2 Direct Marketing Bidding 2.1 Attractions used in building a direct marketing offer 2.2. Key points for building a good offer 2.3. Types of offers in direct marketing Chapter 3 Customer databases 3.1 Creating a database 3.2 Sources of information used in the management of a database 3.3 Use of databases Chapter 4 Direct Marketing Techniques and Tools 4.1 Mail Marketing 4.2. Telephone marketing 4.3. Email marketing 4.4. Content marketing

Lecture, Discussions.

The course will provide to the students the opportunities and skills to be able to make a direct marketing campaign, both in on-line and off-line environment; analysis and interpretation related processes needed to create and query a customer’s database;

Written test examination - 70%,Verificationduringthesemester- 30%.

International post corporation, 2015;, • Direct mail guide, International post corporation, 2015;, - , int , 2015 , 10
MEN, Yvone, BRUZEAU, Marc,, • Marketing direct, MEN, Yvone, BRUZEAU, Marc, Ed. Teora, Bucureşti, 2000;, Ed. Teora , Bucursti , 2000 , 200
Marketing Sherpa’s Top, • Marketing Sherpa’s Top 5 Mobile Marketing Case Studies & How-tos, http://cdn2.hubspot.net/hub/53/file-27736249-pdf/thirdparty/marketingsherpa-top-5-mobile-marketing-case-studies--how-tos.pdf, 2001, http://cdn2.hubspot.net/hub/53/file-27736249-pdf/thirdparty/marketingsherpa-top-5-mobile-marketing-case-studies--how-tos.pdf, 2001 , international , 2001 , 10