| Type of course: | Compulsory |
| Language of instruction: | Romanian |
| Erasmus Language of instruction: | English |
| Name of lecturer: | Carmen Paștiu |
| Seminar tutor: | Carmen Paștiu |
| Form of education | Full-time |
| Form of instruction: | Class |
| Number of teaching hours per semester: | 84 |
| Number of teaching hours per week: | 0 |
| Semester: | Summer |
| Form of receiving a credit for a course: | Grade |
| Number of ECTS credits allocated | 3 |
Students will develop the ability to identify the peculiarities of scientific research in observing, analyzing and diagnosing economic phenomena and processes seen in economic units.
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1. Overview of the economic unit: 1.1. Business profile, legal status, size and complexity of the activity (number of employees, production capacity / sales, establishments own activities, income realized) 1.2. The objectives of development and modernization of the economic unit 1.3. Study the current system of management 1.4.Ttechnological flow for the obtained products and / or services 1.5. Evolutionary trends of economic activity unit 2. Knowledge and study of the main activities and units components: 2.1. Overall organizational structure of the company. Flowchart 2.2. The main structures and management positions 2.3. The main interdependencies between activities, departments and stations 2.4. The functional role of each compartment and cockpit, objectives and its limits 2.5. Key performance indicators for the company (turnover, number of employees, labor productivity, profitability of commercial, profit, earnings average) in the last 3 years 3. Speciality part 3.1. Product: product mix. Objectives. Strategies. 3.2. Price: Objectives. The strategies used by the firm. Pricing methods. 3.3. Distribution: distribution policy objectives. Strategies used. Ways and means to improve. 3.4. Promotion: objectives. What tools are used? Promotional budget - describe the method used. 3.5. Follow company measure the effectiveness of promotional activities undertaken?
Discussions. Practice
Students' ability to apply theoretical knowledge gained with the help of economic and financial data provided by the organization. The internship master help to develop personal and professional skills. Making internship in companies will help future professionals to acquire the skills that are relevant to each job.
Oral examination - 100%
• Balaure, V., (coord.), Marketing, ediţia a-II-a, Editura Uranus, Bucureşti, 2002.
• Bruhn, M., Marketing, Editura Economică, Bucureşti, 1999.
• Cătoiu I. (coordonator), Cercetări de marketing. Tratat - Ed. Uranus, Bucureşti, 2009.