Course MPV 223 · Year II · Summer 2019-2020

PROFFESIONAL PRACTICE

Compulsory course in Marketing and sales promotion, taught by Carmen Paștiu.

This course page is from 2019-2020 and is archived.
See current courses for this faculty and study cycle

Overview

Lecturer
Carmen Paștiu
Seminar tutor
Carmen Paștiu
Type of course
Compulsory
Language of instruction
Romanian
Erasmus language
English
Domain
Marketing - Masters
Field of study
Marketing and sales promotion
Form of education
Full-time
Form of instruction
Class
Credit awarded by
Grade
Teaching methods
Discussions. Practice
Entry requirements
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Aims

Students will develop the ability to identify the peculiarities of scientific research in observing, analyzing and diagnosing economic phenomena and processes seen in economic units.

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Course contents

1. Overview of the economic unit: 1.1. Business profile, legal status, size and complexity of the activity (number of employees, production capacity / sales, establishments own activities, income realized) 1.2. The objectives of development and modernization of the economic unit 1.3. Study the current system of management 1.4.Ttechnological flow for the obtained products and / or services 1.5. Evolutionary trends of economic activity unit 2. Knowledge and study of the main activities and units components: 2.1. Overall organizational structure of the company. Flowchart 2.2. The main structures and management positions 2.3. The main interdependencies between activities, departments and stations 2.4. The functional role of each compartment and cockpit, objectives and its limits 2.5. Key performance indicators for the company (turnover, number of employees, labor productivity, profitability of commercial, profit, earnings average) in the last 3 years 3. Speciality part 3.1. Product: product mix. Objectives. Strategies. 3.2. Price: Objectives. The strategies used by the firm. Pricing methods. 3.3. Distribution: distribution policy objectives. Strategies used. Ways and means to improve. 3.4. Promotion: objectives. What tools are used? Promotional budget - describe the method used. 3.5. Follow company measure the effectiveness of promotional activities undertaken?

Learning outcomes

Students' ability to apply theoretical knowledge gained with the help of economic and financial data provided by the organization. The internship master help to develop personal and professional skills. Making internship in companies will help future professionals to acquire the skills that are relevant to each job.

Assessment

Oral examination - 100%

Recommended reading

• Balaure, V., (coord.), Marketing, ediţia a-II-a, Editura Uranus, Bucureşti, 2002.
• Bruhn, M., Marketing, Editura Economică, Bucureşti, 1999.
• Cătoiu I. (coordonator), Cercetări de marketing. Tratat - Ed. Uranus, Bucureşti, 2009.