Course aims:

The objective of this discipline is to know and understand the fundamental concepts, theories and methods in the field and specialty area; their adequate use in professional communication; to apply the fundamental methods and principles for solving well defined situations.
Proper use of marketing concepts, methods, techniques and tools
Use of computer tools and applications in marketing activities
Collecting, analyzing and interpreting marketing information about the organization and its environment
Foundation and elaboration of the marketing mix

Course Entry Requirements:

-

Course contents:

1. Introduction in Communication (Meaning and definition of communication) 2. Communication Skills (Barriers to Effective Communication, Guidelines for Effective Communication) 3. Written Communication (Commercial Letter Types, Written Communication, Principles of Better Writing, Steps of Writing a Report, Kinds of Reports in Inter-Departmental Communication) 4. Verbal Communication (Advantages and Disadvantages of Oral Communication, Characteristics of Good/Effective Presentation, Public Speaking and Negotiations) 5. Non-Verbal Communication (Types of Non-Verbal Communication, Body Language) 6. Meaning and Scope of Public Relations (Definitions and components of public relations, Functions and Careers of Public Relations, Public Relations and Related Concepts, Public Relations Publics) 7. Evolution and Process of Public Relations (Origins and Pioneers of Public Relations, Models of Public Relations, Models of Public Relations, Research in Public Relations) 8. Writing and Speaking in Public Relations (The Challenge of Writing and Speaking in Public Relations, Editing and Proofreading, The Press Release, Speaking in Public Relations) 9. Public Relations in Action (Public Relations Planning, The Public Relations Plan,Public Relations for Non-profit Organisations, Crisis Communication Management, Steps in Crisis Communication) 10. Public Relations and Society (The Role of Public Relations in Society, Public Opinion and Propaganda, Public Relations and the Law, Ethics in Public Relations, Cases in Public Relations)

Teaching methods:

Lecture, Discussions.

Learning outcomes:

This discipline offers the ability to: form the students’ skills needed in the business communication with their partners and imposed by the economic practice; familiarize the students with the fundamental concepts employed in communication in companies, a business relations, negotiation and public relations; become aware of the need and significance of the PR department in a company, and about the mode of creating and implementing successful public relations in companies.

Learning outcomes verification and assessment criteria:

Oral examination – 70%,Verification during the semester – 30%.

Recommended reading:

Gavrila-Paven I., Business Communication and Public Relations, Seria Didactica, Alba Iulia, 2014, -.
Laudon, Kenneth C.; Laudon, Jane Price, Business Negotiation And Communication: Monograph, Czestochowa:S.N., Czestochowa, 2011, -.
Gamble, Michael W.; Gamble, Teri Kwal, Instroducing Mass Communication, S.L.:Mcgraw-Hill Book Company, -, 1986, -.
Buell, Victor P., Marketing Management: A Strategic Planning Approach, Mcgraw-Hill Book Company, -, 1986, -.
Gavrila-Paven I., Business Communication and Public Relations - Course, 1 Decembrie 1918 University of Alba Iulia, Alba Iulia, 2019, -.