Course Code: MK 326.1 • Study year: III • Academic Year: 2024-2025
Domain: Marketing • Field of study: Marketing
Type of course: Compulsory
Language of instruction: English
Erasmus Language of instruction: English
Name of lecturer: Silvia - Stefania Maican
Seminar tutor: Silvia - Stefania Maican
Form of education Full-time
Form of instruction: Lecture
Number of teaching hours per semester: 56
Number of teaching hours per week: 4
Semester: Summer
Form of receiving a credit for a course: Grade
Number of ECTS credits allocated 6

Course aims:

To develop skills in recognizing and analyzing ethical issues
To define cross cultural variations and similarities in organizational practices in corporate social responsibility and business ethics
To understand sources of organizational ethical culture and deviant behavior
To design ethical program
To develop ethical leadership skills and practices

Course Entry Requirements:

General Management

Course contents:

Chapter 1: The Importance of Business Ethics Chapter 2: Stakeholder Relationships, Social Responsibility, and Corporate Governance Chapter 3: Emerging Business Ethics Issues Chapter 4: The Institutionalization of Business Ethics Chapter 5: Ethical Decision-Making and Ethical Leadership Chapter 6: Individual Factors: Moral Philosophies and Values Chapter 7: Organizational Factors: The Role of Ethical Culture and Relationships Chapter 8: Developing an Effective Ethics Program Chapter 9: Managing and Controlling Ethics Programs Chapter 10: Globalization of Ethical Decision-Making

Teaching methods:

Lecture, Discussions, Case analysis, Internet research, Individual assignments and reports

Learning outcomes:

After taking the course of Business Ethics students should be able to: - to understand main types of ethical violations and consequence of their influence on business practice, economy and society in general; - to prove criteria of employees' ethical behavior in decision making in conflict situations (cases of business ethics commissions); - to use decision-making models in ethical dilemmas situation on workplace; - to classify and define stakeholders interests in social, marketing problems of the company taking into account the ethical dilemmas of business; - to prove need of practical realization of initiatives of CSR.

Learning outcomes verification and assessment criteria:

Written test examination - 60%, Case study and project - 40%.

Recommended reading:

Ferrell, Fraedrich, Ferrell, Business Ethics: Ethical Decision-Making and Cases, Southwestern Cengage, New York,, 2012, 400.
Kevin Gibson, Ethics and Business: An Introduction, Cambridge University Press, cambridge, 2007, 450.
P. Griseri, N. Seppala, Business Ethics and Corporate Social Responsibility, Andover, Andover, 2010, 350.