Course aims:

providing students with the main information related to the development of a research methodology for a domestic or international market
identifying appropriate marketing information for strategic and tactical marketing decisions
understanding the macro-environmental variables that describe the domestic and international market

Course Entry Requirements:

N/A

Course contents:

Introduction to domestic and international market research 
The process of domestic and international market research 
Particularities in using methods to study international markets

Teaching methods:

lectures

Learning outcomes:

Elaboration of general development strategies of the organization (marketing, promotion strategies, etc.); development of studies and analyses, technical-economic, organizational and efficiency opportunities of specific activities of organizations;
Acquisition of knowledge for setting up and managing a business; acquisition of knowledge for developing a marketing plan, a financial plan and for preparing documentation for attracting sources of financing;

Learning outcomes verification and assessment criteria:

final exam

Recommended reading:

Burns, A.C., Bush, R.,, Marketing Research, Prentince Hall, new York, 2006, 300.
Cătoiu I. (Coord), Cercetări de marketing, Uranus, Bucuresti, 2013, 450.
Cătoiu I. (Cood.),, Metode și Tehnici utilizate în cercetările de marketing – Aplicaţii, Uranus, Bucuresti, 1999, 300.