ONLINE MARKETING

Overview

Lecturer

Mircea Rîșteiu

Seminar tutor

Mircea Rîșteiu

Type of course

Compulsory

Language of instruction

Romanian

Erasmus language

English

Domain

Marketing - Masters

Field of study

Marketing and sales promotion

Form of education

Full-time

Form of instruction

Class

Credit awarded by

Grade

Teaching methods

Lecture, Discussions, Online Projects.

Entry requirements

-

Aims

It aims to prepare students for the new information society where marketing is primarily digital, does not depend on quantification of time or space, is interactive and goal-oriented dialogue and strong relationship with clients in order to satisfy the greatest needs and their requirements.

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Course contents

Marketing and online marketing - conceptual delimitations. The essence of marketing on the Internet, functions and its peculiarities. The technology of marketing bases and data warehouses. Concept, objectives, functions, languages. Management of Database Systems, types, access tools and multidimensional analysis. Fundamentals of computer networks and communication. Marketing and Information Society. Extranet and Intranet networks. Architecture, navigation techniques, search engines, services and applications used. Marketing mix in the digital environment. Marketing strategies in cyberspace. Designing and evaluating applications for marketing (websites, email marketing, e-commerce, online advertising, web processing, etc.) using specialized software products. Online Marketing Research.

Learning outcomes

Marketing in cyberspace centered on consumers, the new approach involves marketing policies and strategies achieved through use of new technologies in ICT, power and communication computer networks, to online services on a global market.

Assessment

Oral examination - 50%, Verification during the semester (online project) - 50%.

Overview

Aims

Course contents

Learning outcomes

Assessment

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