|Type of course:
|Language of instruction:
|Erasmus Language of instruction:
|Name of lecturer:
||Iulia Cristina Iuga
||Iulia Cristina Iuga
|Form of education
|Form of instruction:
|Number of teaching hours per semester:
|Number of teaching hours per week:
|Form of receiving a credit for a course:
|Number of ECTS credits allocated
The aim of this field of study is to provide both specialized training for students in the banking profession, and training for a future scientific research.
In the first chapters we offer students a complex picture of the banking systems architecture that highlights the diversity of banking institutions, the role andimportance of financeandbanking marketing in thepresent economic and social context.
The course aims to: provide students with the main elements of finance and banking marketing and practical operation with these elements; deepening knowledge in corporate business; correct definition of the subject of finance and banking marketing and establishing the relationships that this science
Course Entry Requirements:
CHAPTER 1. THE EUROPEAN CENTRAL BANK
CHAPTER 2. THE STRUCTURE OF BANKING SYSTEMS. THE CONTENT AND FUNCTIONS OF THE BANKING SYSTEM
CHAPTER 3. FINANCIAL-BANKING MARKETING – CONCEPTUAL DELIMITATIONS. THE MARKET OF FINANCIAL-BANKING SERVICES
CHAPTER 4. THE MARKETING ENVIRONMENT OF FINANCIAL-BANKING INSTITUTIONS
CHAPTER 5. FINANCIAL AND BANKING INSTITUTION MARKET: CONTENT, COMPONENTS AND DIMENSIONS
CHAPTER 6. PRODUCT POLITICS
CHAPTER 7. PRICING STRATEGY
CHAPTER 8. THE DISTRIBUTION POLICY. DISTRIBUTION POLICY IN BANK MARKETING
CHAPTER 9. PROMOTIONAL POLICIES
CHAPTER 10: BANKS STRATEGY
Lecture, conversation, exemplification.
Issues related to banking strategies and techniques for financial performance management, to risk assessment and vulnerability of the credit institutions, and specific sales strategies in banking sector areconsidered.
This course contributes to shaping and strengthening the marketing and managerial vision on the banking activity, presenting both conceptual and methodological issues, and also measuring quantitative tools for the phenomena and risks in the banking sector.
Learning outcomes verification and assessment criteria:
Written exam – 70%; verification during semester – 30%.
• Piedelievre Stephane, Instruments de credit et de paiement, 5 edition, Ed, Dalloz, 2007
• Roşca Teodor, Iuga Iulia - Monedă şi credit, Editura Risoprint, Cluj Napoca, 2005
• SERVIGNY, A. de Le risque de crédit, Dunod, Paris, 2001
Wadsley Joan, Penn Garham, The law relating to domestic banking, Ed. Sweet&Maxwell, 2000
4. Bank for International Settlements, Core Principles for Effective Banking Supervision, Oct. 2006, ISBN 92-9131-725-X.