Overview
Lecturer
Ruxandra Lazea
Seminar tutor
Ruxandra Lazea
Type of course
Compulsory
Language of instruction
Romanian
Erasmus language
English
Domain
Marketing
Field of study
Marketing
Form of education
Full-time
Form of instruction
Class
Credit awarded by
Grade
Teaching methods
Lecture, Discussions.
Entry requirements
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Aims
The aim of course is to provide the students with the main information regarding specific direct marketing tools and techniques.
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Course contents
1. Direct marketing concept
2. The offer in direct marketing
3. Customer databases
4. Direct marketing tools and techniques
Learning outcomes
The course will provide to the students the opportunities and skills to be able to make a direct marketing campaign, both in on-line and off-line environment; analysis and interpretation related processes needed to create and query a customer’s database;
Assessment
Written test examination - 70%,Verificationduringthesemester- 30%.
Recommended reading
• Direct mail guide, International post corporation, 2015;
International post corporation, 2015;
-, int, 2015 · 10
• Marketing direct, MEN, Yvone, BRUZEAU, Marc, Ed. Teora, Bucureşti, 2000;
MEN, Yvone, BRUZEAU, Marc,
Ed. Teora, Bucursti, 2000 · 200
• Marketing Sherpa’s Top 5 Mobile Marketing Case Studies & How-tos, http://cdn2.hubspot.net/hub/53/file-27736249-pdf/thirdparty/marketingsherpa-top-5-mobile-marketing-case-studies--how-tos.pdf, 2001
Marketing Sherpa’s Top
http://cdn2.hubspot.net/hub/53/file-27736249-pdf/thirdparty/marketingsherpa-top-5-mobile-marketing-case-studies--how-tos.pdf, 2001, international, 2001 · 10