Course Code: AA 125.1 • Study year: I • Academic Year: 2024-2025
Domain: Business Administration • Field of study: Business Administration
Type of course: Compulsory
Language of instruction: English
Erasmus Language of instruction: English
Name of lecturer: Andra Ursa
Seminar tutor: Andra Ursa
Form of education Full-time
Form of instruction: Class
Number of teaching hours per semester: 28
Number of teaching hours per week: 2
Semester: Summer
Form of receiving a credit for a course: Grade
Number of ECTS credits allocated 3

Course aims:

To develop the capacity of identifying and analyzing a large variety of economic texts (business administration, tourism, commerce, marketing).
To develop oral and written communication abilities with the adequate use of Business English standards.
To develop the ability to sustain an idea / opinion both in oral and in written business communication.

Course Entry Requirements:


Course contents:

S1. The world of Technology. Computers for research(Unit 1, Unit 2) 1.1. Vocabulary focus- computer jargon 1.2. Vocabulary focus –verb and noun suffixes 1.3. Vocabulary focus-abbreviations and acronyms S2. The world of Technology. Technological change(Unit 1, Unit 2) 2.1. Reading-using the Internet effectively 2.2. Reading-evaluating Internet search results 2.3. Writing-reporting research findings S3.People and Markets. Definition of marketing; importance of marketing(Unit 1,Unit 2) 3.1. Vocabulary focus-word sets: synonyms, antonyms 3.2. Vocabulary focus-common lecture language 3.3.Listening-using symbols and abbreviations in note-taking S4.People and Markets. Types of market; market research(Unit 1,Unit 2) 4.1. Vocabulary focus-countable/uncountable 4.2. Vocabulary focus-transitive/intransitive 4.3. Writing-summarizing a text S5. Products and Strategies. The role of a product(Unit 1,Unit 2) 5.1. Vocabulary focus-replacement subjects, synonyms 5.2. Reading-locating key information in complex sentences 5.3. Writing- paraphrasing S6. Products and Strategies. Product life cycle(Unit 1,Unit 2) 6.1. Vocabulary focus- countable/uncountable 6.2. Writing-writing complex sentences S7.Operations: producing the goods. The production process: input/transformation/output(Unit 1,Unit 2) 7.1. Vocabulary focus-compound nouns 7.2. Vocabulary focus-fixed phrases from business studies 7.3. Listening- understanding speaker emphasis

Teaching methods:

Lecture, Debate, Power point presentation.

Learning outcomes:

Students use English correctly, fluently and adequately in oral and written business communication. Students can identify and analyze a large variety of economic texts (business, accounting, finance, banking).

Learning outcomes verification and assessment criteria:

Oral presentationInterview

Recommended reading:

Pearson Longman., Business English Dictionary., New Edition., -, 2007, -.
Cotton, D., Falvey, D., Kent, S., Market Leader Upper Intermediate, New Edition,Pearson Longman, -, 2006, -.
Dubicka I., O’Keeffe, M., Market Leader. Advanced., Pearson Longman., -, 2007, -.