Organizational marketing and branding

Course Code: DMRU 205 • Study year: II • Academic Year: 2024-2025
Domain: Sociology - Masters • Field of study: Development and management of human resources
Type of course: Compulsory
Language of instruction: English
Erasmus Language of instruction: English
Name of lecturer: Sebastian Claudiu Stefani
Seminar tutor: Sebastian Claudiu Stefani
Form of education Full-time
Form of instruction: Lecture
Number of teaching hours per semester: 42
Number of teaching hours per week: 3
Semester: Autumn
Form of receiving a credit for a course: Grade
Number of ECTS credits allocated 5

Course aims:

The objective of the discipline is to provide students with the main information related to the development of organizational marketing policies and branding strategy. in the case of an organization.

Course Entry Requirements:


Course contents:

  • What is organizational market
  • What is branding
  • Types of organizational branding

Teaching methods:

Lecture, conversation, examples

Learning outcomes:

Developing the ability to know and understand the basic concepts of organizational marketing
• Development of the capacity to analyze the current situation of a company
• Understanding the policies that can be applied in the field of organizational marketing
• Capacity building develop an organizational marketing plan
• Understanding and applying the concept of branding.

Learning outcomes verification and assessment criteria:

Written exam and project

Recommended reading:

Balaure B., Marketing, Uranus, Bucuresti, 2003, 250.
Bruhn, M.,, Marketing, Editura Economica, Bucuresti, 1999, 305.
Muntean Andreea, Marketing, note de curs, Editura Didactica, Alba Iulia, 2019, 320.