Organizational marketing and branding

Course Code: DMRU 205 • Study year: II • Academic Year: 2024-2025
Domain: Sociology - Masters • Field of study: Development and management of human resources
Type of course: Compulsory
Language of instruction: English
Erasmus Language of instruction: English
Name of lecturer: Sebastian Claudiu Stefani
Seminar tutor: Sebastian Claudiu Stefani
Form of education Full-time
Form of instruction: Lecture
Number of teaching hours per semester: 42
Number of teaching hours per week: 3
Semester: Autumn
Form of receiving a credit for a course: Grade
Number of ECTS credits allocated 5

Course aims:

The objective of the discipline is to provide students with the main information related to the development of organizational marketing policies and branding strategy. in the case of an organization.
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Course Entry Requirements:

none

Course contents:

  • What is organizational market
  • What is branding
  • Types of organizational branding

Teaching methods:

Lecture, conversation, examples

Learning outcomes:

Developing the ability to know and understand the basic concepts of organizational marketing
• Development of the capacity to analyze the current situation of a company
• Understanding the policies that can be applied in the field of organizational marketing
• Capacity building develop an organizational marketing plan
• Understanding and applying the concept of branding.

Learning outcomes verification and assessment criteria:

Written exam and project

Recommended reading:

Balaure B., Marketing, Uranus, Bucuresti, 2003, 250.
Bruhn, M.,, Marketing, Editura Economica, Bucuresti, 1999, 305.
Muntean Andreea, Marketing, note de curs, Editura Didactica, Alba Iulia, 2019, 320.