Course aims:

The objective of the discipline is to provide students with the main information related to the development of organizational marketing policies and branding strategy. in the case of an organization.
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Course Entry Requirements:

none

Course contents:

• What is organizational market
• What is branding
• Types of organizational branding

Teaching methods:

Lecture, conversation, examples

Learning outcomes:

Developing the ability to know and understand the basic concepts of organizational marketing
• Development of the capacity to analyze the current situation of a company
• Understanding the policies that can be applied in the field of organizational marketing
• Capacity building develop an organizational marketing plan
• Understanding and applying the concept of branding.

Learning outcomes verification and assessment criteria:

Written exam and project

Recommended reading:

Balaure B., Marketing, Uranus, Bucuresti, 2003, 250.
Bruhn, M.,, Marketing, Editura Economica, Bucuresti, 1999, 305.
Muntean Andreea, Marketing, note de curs, Editura Didactica, Alba Iulia, 2019, 320.