Course aims:

- Identifying the websites that reach their goal
- Clarification and application of the concepts: Brain, Attitude and Motivation - BAM; Location-Location-Location; Information-Information-Information
- Understanding how e-business really works

Course Entry Requirements:

N/A

Course contents:

1. Introduction to E-Commerce and E-Business
2. The Internet Environment for E- Commerce
3. Electronic Data Interchange to E-Commerce
4. The Internet & Extranet for E-Commerce
5. Security Framework
6. Business Process Reengineering
7. Legal Issues
8. Management of Change
9. Cyber Security and Crime
10. Case Study

Teaching methods:

Lecture, Discussions, Exemplifications

Learning outcomes:

• Understanding basic concepts in E-Business
• Maintaining the main E-Business specific tools
• Correctly identify the pages and constituents of E-commerce and E-Business sites
• Identifying the steps needed to expand / convert a Classic Business in E-Business

Learning outcomes verification and assessment criteria:

Multiple Choice Exam 50%, E-Business Plan (Project) 50%

Recommended reading:

Chan. H., Lee. R., Dillon. T., and Chang. E, E-Commerce: Fundamentals And Applications, Student ed. New Delhi: Willey India (P.) Ltd., -, 2008, -.
Bajaj. K. K., and Nag. D, E-Commerce: The Cutting Edge of Business, 2nd ed. New Delhi: Tata McGraw-Hill., -, 2009, -.
Holcombe, C. (editor), An Advanced Guide To Ecommerce, Litlangs Publishing, 1110 Roberto del Rio, Depto. 401, Providencia, Santiago, Chile), -, -, -, -.