E-Business (2022-2023)

Course Code: BA 221 - 2023 • Study year: II • Academic Year: 2024-2025
Domain: Business Administration - Masters • Field of study: Business Administration (in English)
Type of course: Compulsory
Language of instruction: English
Erasmus Language of instruction: English
Name of lecturer: Daniel Adrian Gârdan
Seminar tutor: Daniel Adrian Gârdan
Form of education Full-time
Form of instruction: Class / Seminary
Number of teaching hours per semester: 56
Number of teaching hours per week: 4
Semester: Summer
Form of receiving a credit for a course: Grade
Number of ECTS credits allocated 5

Course aims:

- Identifying the websites that reach their goal
- Clarification and application of the concepts: Brain, Attitude and Motivation - BAM; Location-Location-Location; Information-Information-Information
- Understanding how e-business really works

Course Entry Requirements:


Course contents:

  1. Introduction to E-Commerce and E-Business
  2. The Internet Environment for E- Commerce
  3. Electronic Data Interchange to E-Commerce
  4. The Internet & Extranet for E-Commerce
  5. Security Framework
  6. Business Process Reengineering
  7. Legal Issues
  8. Management of Change
  9. Cyber Security and Crime
  10. Case Study

Teaching methods:

Lecture, Discussions, Exemplifications

Learning outcomes:

  • Understanding basic concepts in E-Business
  • Maintaining the main E-Business specific tools
  • Correctly identify the pages and constituents of E-commerce and E-Business sites
  • Identifying the steps needed to expand / convert a Classic Business in E-Business

Learning outcomes verification and assessment criteria:

Multiple Choice Exam 50%, E-Business Plan (Project) 50%

Recommended reading:

Chan. H., Lee. R., Dillon. T., and Chang. E, E-Commerce: Fundamentals And Applications, Student ed. New Delhi: Willey India (P.) Ltd., -, 2008, -.
Bajaj. K. K., and Nag. D, E-Commerce: The Cutting Edge of Business, 2nd ed. New Delhi: Tata McGraw-Hill., -, 2009, -.
Holcombe, C. (editor), An Advanced Guide To Ecommerce, Litlangs Publishing, 1110 Roberto del Rio, Depto. 401, Providencia, Santiago, Chile), -, -, -, -.