| Type of course: |
Compulsory |
| Language of instruction: |
English |
| Erasmus Language of instruction: |
English |
| Name of lecturer: |
Sebastian Claudiu Stefani |
| Seminar tutor: |
Sebastian Claudiu Stefani |
| Form of education |
Full-time |
| Form of instruction: |
Lecture |
| Number of teaching hours per semester: |
42 |
| Number of teaching hours per week: |
3 |
| Semester: |
Autumn |
| Form of receiving a credit for a course: |
Grade |
| Number of ECTS credits allocated |
5 |
Course aims:
The objective of the discipline is to provide students with the main information related to the development of organizational marketing policies and branding strategy. in the case of an organization.
none
none
Course Entry Requirements:
none
Course contents:
- What is organizational market
- What is branding
- Types of organizational branding
Teaching methods:
Lecture, conversation, examples
Learning outcomes:
Developing the ability to know and understand the basic concepts of organizational marketing
• Development of the capacity to analyze the current situation of a company
• Understanding the policies that can be applied in the field of organizational marketing
• Capacity building develop an organizational marketing plan
• Understanding and applying the concept of branding.
Learning outcomes verification and assessment criteria:
Written exam and project
Recommended reading:
Balaure B.,
Marketing, Uranus
, Bucuresti
, 2003
, 250
Bruhn, M.,,
Marketing, Editura Economica
, Bucuresti
, 1999
, 305
Muntean Andreea,
Marketing, note de curs, Editura Didactica
, Alba Iulia
, 2019
, 320