Type of course: |
Compulsory |
Language of instruction: |
Romanian |
Erasmus Language of instruction: |
No Erasmus+ Language |
Name of lecturer: |
Claudia Olimpia Moisă |
Seminar tutor: |
Claudia Olimpia Moisă |
Form of education |
Full-time |
Form of instruction: |
Class / Seminary |
Number of teaching hours per semester: |
42 |
Number of teaching hours per week: |
3 |
Semester: |
Autumn |
Form of receiving a credit for a course: |
Grade |
Number of ECTS credits allocated |
7 |
Course aims:
Acquiring theoretical and practical knowledge in the fields of tourism business administration, trade, services;
Understanding how to develop business plans and feasibility studies;
Understanding and mastering the specific tourism marketing policies according to the typology of the range products and the target audience;
Course Entry Requirements:
N/A
Course contents:
1. Introductory elements in tourism marketing
2. The tourist market. Tourist destination.
3. Aspects regarding the individual behavior of the tourist
4. Marketing research in tourism
5. The tourist product policy is specific to tourist destinations
6. Distribution policy in the field of tourism
7. Tourism pricing and tariff policy
8. Promotional policy in tourism
Teaching methods:
Lecture, presentation, discussions
Learning outcomes:
Knowing how to run a business in tourism; knowledge of the internal tourist environment and its analysis; mastering the methods of study and
optimal selection of the tourist market.
Learning outcomes verification and assessment criteria:
Written exam- 60%; continuous assessment - 340%.
Recommended reading:
Balaure V,
Marketing, Editura Uranus
, Bucharest
, 2006
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Balaure V., Cătoiu, I., Vegheş, C,
Marketing Turistic, Editura Uranus
, Bucharest
, 2005
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